Our client owned a 62m²* ground floor commercial property on Bloomfield Street, Cleveland. With an attractive glass shopfront, great exposure and on-site parking this was an ideal space for a professional office, retail shop or service industry provider.
The property had been on the market for some time with an elevated sale price, which made it difficult to attract broad buyer interest.
To manage expectations, Ray White Commercial Bayside’s Mark Montague explained the current market conditions to the seller and recommended re-listing the property at a reduced price point. The owner agreed and the property was re-introduced to the market. However, even with the price reduction there was still little interest from active investors and owner-occupiers.
Mark proactively generated property-specific marketing material and presented the offering to passive local and interstate buyers. Through his targeted approach to prospect profiling, Mark sourced multiple interested parties.
The property was ultimately sold for one of the highest $/m² sale prices of a commercial office in Cleveland, with mutually beneficial terms. This successful sale can be attributed to Mark’s determination to find interested buyers, his targeted marketing approach, and his access to a database of qualified investors.
At Ray White Commercial Bayside, we know it’s important to have a dedicated and persistent agent who is willing to work hard to find the right buyer for each property.
If you’d like help selling your commercial property, contact the award-winning team at Ray White Commercial Bayside; we have the experience, local market knowledge, and negotiation skills to help you achieve your commercial property goals.