The sale of 79 Edith Street, Wynnum highlights the value of long-term relationships, strategic marketing, and local market expertise in achieving outstanding outcomes for property owners.
The property was leased to a blue-chip tenant and offered a secure income stream. The ‘Major Centre’ zoning of the 465m² site also presented future development potential. Its proximity to major retailers and public transport added further appeal.
The vendor, a long-term client of Nathan Moore, had engaged him over a decade ago to lease the property. Nathan secured the Commonwealth Bank of Australia as a tenant on a long-term lease, who over the years carried out extensive fitout works and building improvements, ensuring the asset was well maintained.
As estate planning became a priority for the owner, the decision was made to sell the asset. Nathan Moore, with the support of Benn Woods, designed and executed a targeted Expressions of Interest campaign to attract a wide range of prospective buyers. The customised campaign ran on-market for five weeks, generating 75 enquiries and 11 formal offers. The robust response reflected both the quality of the property and the effectiveness of the marketing strategy. Following careful negotiation with a shortlist of qualified parties, the successful buyer was an established Wynnum commercial property owner, who acquired the property for $1,850,000 at a record low yield of 4.4%.
The success of this transaction demonstrates how a well-orchestrated marketing campaign, combined with deep local knowledge and a thorough understanding of buyer motivations, can significantly enhance outcomes for vendors. By leveraging both the property’s investment qualities and the local market’s dynamics, Nathan Moore and his team delivered a result that exceeded expectations.
For expert advice and proven results in commercial property sales and leasing, contact Nathan Moore or Benn Woods at RWC Bayside.
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Nathan Moore | 0413 879 428
Benn Woods | 0408 689 651
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