71 Cambridge Parade, Manly

The sale of 71 Cambridge Parade, Manly demonstrates how early planning, the right method of sale and a targeted marketing strategy can deliver a strong result in a challenging market. Offered as part of a deceased estate, the property comprised a shopfront with an attached residence, with part of the building leased to a separate business.

Freehold commercial property in Manly is extremely tightly held, with only a handful of owners across the entire village. While the building required significant work, it offered a solid structure in a prime location, making it a rare opportunity for buyers seeking a foothold in one of Brisbane’s most sought-after bayside villages.

Conversations with the family began around 12 months before the sale, ahead of probate being finalised. This early engagement allowed key considerations to be worked through well in advance, including timing, tax implications, new anti-money laundering requirements and the most effective marketing approach.

Auction was recommended as the method of sale. An unconditional sale removed the uncertainty that the building’s condition could otherwise bring to negotiations, while the scarcity of freehold stock meant strong competition was expected. Auction provided the best mechanism to capture that competition and maximise the price on the day.

The campaign targeted buyers across the local Bayside area, greater Brisbane and RWC’s wider network. It focused on three likely buyer groups: local investors looking to renovate and lease, local businesses seeking to own their premises, and developers attracted by the scarcity of land in the village.

The campaign generated around 20 enquiries. While lower in volume than usual, broader economic conditions meant the buyers who remained were well qualified and motivated. Five registered bidders attended on auction day, a strong turnout at a time when many Brisbane auctions were attracting one bidder or none. The property sold within the expected price range, and the bidder turnout gave the family confidence to proceed on the day.

This transaction shows how starting the conversation early, choosing the right method of sale and understanding the local buyer pool can deliver certainty for clients, even in a cautious market.